OMG Labs
Doc 01 — Capability statement
We make the product. You own the brand.
Not a manufacturer. A one-stop partner for making your beauty, fitness, wellness or food brand real.
British-Indian, manufacturing in Chennai since 2016.
Concept → Formulation → Sourcing → Manufacturing → Packaging → Finished
Units shipped
1M+SKUs produced
1,000+Brands manufactured
55+Countries exported to
15+Track record
05 items20+ brands incubated with partner Kasch Ventures
12+ brands built in-house — idea, product, marketing, distribution
5+ brands started as founder side hustles, manufactured and dropshipped by us, since scaled and acquired
3 in-house brands running today, beverages through powders
Manufacturing since 2016, Chennai
Formats
04 items
FMT-01
Powders & sachets
Our deepest capability, and where most projects start.
FMT-02
Functional beverages
Ready-to-drink and concentrate formats.
FMT-03
Gummies
Pectin and gelatin bases for a chewable dose.
FMT-04
Capsules & tablets
For actives that need precision and shelf life.
Categories
05 itemsWhere we already have depth
Sports nutrition
Clear whey, hydration, creatine beverages, protein coffee, sachets.
Healthy ageing
Collagen, joint health, muscle preservation, protein for 40+.
Metabolic health
Meal replacement, fibre, blood-sugar-conscious, satiety.
Cognitive & sleep
Focus, sleep, stress, nootropic beverages.
Women's health
PMS support, beauty nutrition, iron and energy.
Process
06 stagesMarket, consumer, claim, price. We flag a broken brief early, because it is cheaper to hear now.
Actives, dose, base, flavour, format. NDA signed before any technical detail is exchanged.
Supplier qualification with documented origin.
Pilot batch, then scale. Batch and lot traceability, COA every run.
Pack format, artwork application, finishing.
Export documentation and shipment.
Why India
06 itemsTechnical talent
Deeper nutraceutical and pharma expertise per dollar than any comparable market.
Ingredient access
Ashwagandha, moringa, shilajit, domestically produced collagen and plant proteins — sourced at origin.
The ecosystem
India has the world's largest pharmaceutical and nutritional manufacturing base. The supplier network around us is the reason timelines are short.
Speed
Among the fastest ideation-to-production timelines available anywhere.
Cost
Competitive without cutting the things that matter.
Working hours
Support in English, across your working day.
Principal
“We started because the Indian diet does not help you recover. We built products that do — and then brands asked us to build theirs.”
Kasi Saravanan Chettiar · Founder & CEO · Durham
Founded in Chennai in 2016 and self-funded from the start. Began in clinical nutrition — protein-dense formulations for post-surgical recovery — before moving into sports nutrition and functional beverages under its own brand. We have shipped product, held margin and dealt with a bad batch. We build for other brands with that in mind. The management team is global, with the networks in India that sourcing, production, logistics and development actually run on. We understand international customers because we were one.
Enquiry
Start a project
Tell us the format and the market. You get a real answer, not a brochure.
Or email kasi@omglabs.co
Consumer range
For our elite consumer product range, head to omg.fit (opens in a new tab)